Digital Marketing Fundamentals FAQ's

What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

or
The use of digital channels to market products and services in order to reach consumers.

The Most Important Components Are:
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
SEO (Search Engine Optimization)
Content Marketing
Email Marketing
Web Analytics
CRO(Conversion rate optimization)
Sales Funnels

Search Engine Marketing (SEM):-

.SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

.Search Engine Marketing platforms
  . Google: Adwords
  . Bing Ads
  . Yahoo: Search Ads

Social Media Marketing (SMO):-
.Social Media Marketing refers to the process of gaining traffic or attention through social media sites.

.Popular Social Media Network:
  .Facebook
  .Instagram
  .Twitter
  .Pinterest
  .Linkedin
  .YouTube

Search Engine Optimization:-

.SEO stands for "search engine optimization". It is the process of getting traffic from the "free","organic","editorial" or "natural" search results on search engines.

The following are the 3 different types of SEO techniques:

.Black Hat SEO
.White Hat SEO
.Grey Hat SEO

Content Marketing:-

.Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

.Benefits for enterprises that use content marketing:
  .Increased sales
  .Better customers who have more loyalty
  .Cost Saving


Email Marketing:-

.Email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients

.94% of internet users use email, while only 61% use social media

.75% of adult online users say that email marketing is their preferred marketing method.

Web Analytics:-

.Web Analytics is the process of analyzing the behavior of visitors to a Website.

. Enable a business to attract more visitors

.There are at least two categories of web analytics:
     .Off-site web analytics
     .ON-site web analytics

Sales Funnels:-

.An Ideal sequence of events someone goes through to go from traffic to repeat customers.

.It's a system that adds and removes barrier for someone to become a customer or repeat customer when it's appropriate

.It can be simple and short or highly complex

 

Conversion Rate Optimization (CRO):-

.This is one of the most important topic in Digital Marketing and also one of my favorite

.Percentage of people going from one stage of the funnel to the next stage. For example
   .Landing page conversion
   .Lead to customer conversion

.CRO can drastically affect the performance of your funnel.
.A/B testing is the key to CRO

Other Modules:

.eCommerce Marketing
.Video Marketing
.Influencer Marketing

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How To Learn Digital Marketing?

Practical knowledge is 100 times more valuable compared to theoretical knowledge.