Instagram Marketing FAQ's

What is Instagram?

Instagram: Instagram is a photo-sharing mobile app.
It was launched in 2010 as a typical freebie app.

Why Instagram Marketing?

.Higher engagement with Visual content
.Enhance your branding
.It's marketer friendly
.Drive traffic and grow your business
.Make money through sponsorship
.Useful feedback and insights.

 Instagram's engagement with Brands is:
.10 times higher than Facebook
.54 times higher than Pinterest
.84 times higher than Twitter

Instagram Profile Setup:

.Choosing the Perfect Instagram Username
.Optimizing Your Instagram Bio
.Perfecting your Instagram Display Picture.
.Choosing the Right Hashtag
.The Best Times to Post on Instagram?

 Instagram Content Strategy:

.Without the right content strategy your Instagram marketing will fail
.Consistency should not be taken lightly
.Creating high quality images the easy way:
 Using the right apps
.Scheduling your images at the right time and on automation

Hashtag:

A hashtag can be:
.Location-specific
.Lifestyle specific
.Brand specific
.Product specific
.Community-specific
.Challenge-or contest-specific
.Campaign-specific
.Event-specific
.Subject-specific

 Growth hacks: How To Grow 1000 Followers / Week?

.Follow-unfollow for the first few hundred followers. (Sadly this is the only way or you can run ads)

.Shout for shout will be the most helpful strategy for scaling your account
  .Use kik messenger or Telegram for joining shout for shout communities

.A/B testing is the key
  .Test various kinds of images and find the trends.  Which kinds of images are getting the most engagement.
  .Also A/B test the timing. Engagement might be lower for one timing and extremely high for other.

.Use paid ads if you are impatient.

Note: Get the 1000 Instagram followers in one week.

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Social Media Marketing FAQ's

Social Media Marketing?

.Social Media Marketing (SMM) refers to the process of gaining Traffic or Attention through social media sites.

.Social media is the fastest growing trend in the history of the world.
  .This sector has grown faster than the internet itself.

Why we need Social Media Marketing?

.Reaching targeted Niche-Oriented audience (Free/paid)
.increased Engagement & Response
.Building trust, credibility and relationship with your audience other brands
.Viral sharing: Allowing others to share your content
.Increasing website traffic
.Building conversions
.Raising brand awareness
.Creating a brand identity and positive brand association.
.Improving communication and interaction with key audience.

Social Media Usage:

.People are using these platforms every single day. And they use them not just once per day, but multiple times.

 
Best Networks for Social Media Marketing?

.Facebook
.YouTube
.Twitter
.Instagram
.Pinterest
.Snapchat
.Linkedin
.Others like Reddit, Quora etc

Honestly there is no such thing as a best network. Everything depends on your end goal and where your customer is.

Social Media Metrics You Must Measure:

.Anticipate growth by counting your followers
.Count "likes" to guide your content creation
.Track user comments
.Use content shares to measure engagement
.Measure total exposure with "Reach"
.Gauge effectiveness with click-through rates
.Track referral traffic from social media
.Tabulate mentions of your brand 

Tools That You Must Use:

.Buffer (Recommended)
.BuzzSumo (Recommended)
.Canva (Recommended)
.Sprout Social
.Hootsuite
.Feedly
.Bitly
.Audiense
.Tweepi
.Crowdfire

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Affiliate Marketing FAQ's

What Is Affiliate Marketing?

.Affiliate Marketing is and advertising model where a company pays commission to third party publishers to generate leads to the company's products

.In simple words, you refer people to a company's products through your special link and you make a commission from people who complete the associated task.

What Are The Best Affiliate Networks?

.Cj Affiliate by Conversant
.Amazon Associates
.Clickbank
.vCommission
.Flipkart Affiliate Program
.Other Affiliates Program

Top 5 Affiliate Marketing Tips:

.Focus 20% of your efforts on creating epic content and rest 80% in marketing.

.It is not a "get rich quick" scheme.  You need to be patient but the returns are amazing

.Build an niche based authority site and dominate google rankings. To do this you need to become a master of SEO and learn all the techniques to get your website in top positions for your target keywords

.Don't try to be impatient and don't use any black hat technique, it won't be profitable in the long run.

Digital Marketing Fundamentals FAQ's

What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

or
The use of digital channels to market products and services in order to reach consumers.

The Most Important Components Are:
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
SEO (Search Engine Optimization)
Content Marketing
Email Marketing
Web Analytics
CRO(Conversion rate optimization)
Sales Funnels

Search Engine Marketing (SEM):-

.SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

.Search Engine Marketing platforms
  . Google: Adwords
  . Bing Ads
  . Yahoo: Search Ads

Social Media Marketing (SMO):-
.Social Media Marketing refers to the process of gaining traffic or attention through social media sites.

.Popular Social Media Network:
  .Facebook
  .Instagram
  .Twitter
  .Pinterest
  .Linkedin
  .YouTube

Search Engine Optimization:-

.SEO stands for "search engine optimization". It is the process of getting traffic from the "free","organic","editorial" or "natural" search results on search engines.

The following are the 3 different types of SEO techniques:

.Black Hat SEO
.White Hat SEO
.Grey Hat SEO

Content Marketing:-

.Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

.Benefits for enterprises that use content marketing:
  .Increased sales
  .Better customers who have more loyalty
  .Cost Saving


Email Marketing:-

.Email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients

.94% of internet users use email, while only 61% use social media

.75% of adult online users say that email marketing is their preferred marketing method.

Web Analytics:-

.Web Analytics is the process of analyzing the behavior of visitors to a Website.

. Enable a business to attract more visitors

.There are at least two categories of web analytics:
     .Off-site web analytics
     .ON-site web analytics

Sales Funnels:-

.An Ideal sequence of events someone goes through to go from traffic to repeat customers.

.It's a system that adds and removes barrier for someone to become a customer or repeat customer when it's appropriate

.It can be simple and short or highly complex

 

Conversion Rate Optimization (CRO):-

.This is one of the most important topic in Digital Marketing and also one of my favorite

.Percentage of people going from one stage of the funnel to the next stage. For example
   .Landing page conversion
   .Lead to customer conversion

.CRO can drastically affect the performance of your funnel.
.A/B testing is the key to CRO

Other Modules:

.eCommerce Marketing
.Video Marketing
.Influencer Marketing

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How To Learn Digital Marketing?

Practical knowledge is 100 times more valuable compared to theoretical knowledge.

 

SEO FAQ's

What is SEO?
SEO stands for "search engine optimization". It is the process of getting traffic from the search results on search engines.

How Does Google Rank Websites?
.Backlinks
.Content
.User Experience
.Site Structure

What are the types of SEO?
.On Page SEO
.Off Page SEO

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What is On Page SEO?
Onpage optimization (On-page SEO) refers to all measures that can be taken directly within the
website in order to improve its position in the search rankings.

What is Keyword?
Keyword:- A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.

Why Are Keywords Important?
Keywords:-
.are the foundation of your website content
.help search engines understand the purpose of your page.
.help the site to get listed in the search results.
.help to drive massive traffic to your site
.help to boost ranking

How To Do Keyword Research?
Keyword Research:-
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines.

What are the keywords research resources available in the market?
.Ahrefs (Recommended)
.SEMrush
.KWFinder

In On-page SEO How to write a article like a pro?

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What is Off Page SEO?
.It refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Off Page SEO Elements
.Backlinks
  . Follow vs No-follow Backlinks
  . Anchor Text
  . Link Juice
  . Relevancy

What is the Backlink?
.A backlink is created when one website links to another. The link between the two websites is the backlink.

 

Why Are Backlinks Important For SEO?
.Increase ranking
.Sending referral traffic
.Brand building
.Building relationships
 

Follow And NoFollow Backlinks:-

.Follow Backlinks: Follow backlinks allow search engines and humans to follow them to reach websites.

.NoFollow Backlinks: Nofollow backlinks attributes do not allow search engine bots to follow link. It does not pass on link juice.


Internal And External Links:-

.Internal Links: An internal link is one that points to another page on the same website.

.External Links: An external link is a link that points at an external domain.  External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source)

 

Link Juice:-
.Link Juice: Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks.

 

Black Hat vs White Hat SEO:-

.Black hat SEO: Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.

.White hat SEO: White hat SEO refers to the use of techniques and strategies that target a human audience.

 

 
What are the Tools Use For SEO?

.Ahrefs:- Ahrefs helps to grow our search traffic, research our competitors and monitor our niche.

.Moz:- Moz uses proven SEO metrics such as Domain Authority and Page Authority.

.Buzzstream:- Buzzstream is the best outreach management and white hat link building software out there.

.Email-hunter: Email Hunter easily extracts email addresses from pages as you visit them and autosaves them all.

.Check my links:- Check My Links is a link checker that crawls through your web page and looks for broken links.  This version includes nofollow links.

.SimilarWeb:- SimilarWeb uses dark magic to display traffic of websites, the traffic sources, geo some more extremely useful info.

Techniques That I Use For SEO

.Guest Post:- "Guest posting" means writing and publishing and article on some else's website or blog.

.Link Reclamation: If someone mentions my website without giving me the link, then we can outreach to them.

.Link Worthy Content: Write such amzing content that people start linking to you.

 

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